These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level.
ResearchBuzz writes about an interesting search engine called SnappyFingers, a Q&A search engine that has a data set of over 13 million questions.
Great article by SEO Theory writer Michael Martinez who takes a look at the downturn in Google Blogsearch quality and indexing over the past couple of months.
Great article by Search Engine Journal about FireFox addons that let you access alternative data right from Google SERPs based on your search query.
Pandia Search Engine Detective is a one stop shop for search engine intelligence. This useful collection of links to all kinds of search engine and SEO information is now updated with new categories and links.
“There’s no two ways about it – SEO is hot again”, writes Rand Fishkin, CEO of the Seattle based SEO company SEOmoz, in his latest blog post. He observes that not only his firm has received a higher than normal volume of requests for consulting, but also various job sections for SEO professionals are thriving.
The employment trend chart by job search engine Simply Hired shows a 147% increase in SEO jobs in the last one and a half years alone:
Fishkin lists 8 reasons why Search Engine Optimization is becoming more attractive to companies in a down market:
- The Web Outperforms Other Sales Channel
- It’s the Right Time to Re-Tool
- Paid Search Drives Interest in SEO
- SEO is Losing its Stigma
- Marketing Departments are in a Brainstorming Cycle
- Search Traffic Will Be Relatively Unscathed by the Market
- Web Budgets are Being Re-Assessed
- Someone Finally Looked at the Web Analytics
While I never would dare to compare my one man consultancy with a well-known SEO agency like SEOmoz, I personally can confirm that there is an increased interest in SEO. Although, as Search Engine Watch summarized recently in a great post, “the SEO process still requires an introduction at the onset of any presentation.”
Indeed, the majority of companies still seems to have a lack of knowledge when it comes to SEO. They either want you to be the miracle worker (“Can you help me to rank no. 1 in Google for keyword XY in one week?”), or prefer a paid search campaign only. As Rand explains perfectly in his post, SEO being discovered because company delivers more bang for the buck in times of marketing budget cuts.
Additionally, Forrester’s Kim Le Quoc and Jaap Favier stated in their report titled“How to Stimulate Consumer to Buy Online”:
“Creating preference with online buyers starts with search engine optimization (SEO). As search increases in complexity, marketing leaders need to move their teams toward advanced search marketing programs.”
These are my personal 4 tips when talking to a potential client:
- Consider SEO, because it doesn’t require a huge investment (unless you’re working with a top-tier agency that charges an excessive amount of money);
- Have an audit performed of your site to see where your site;
- Implement a simple rewrite of your URL structure. Often times, it can be enough to move your site into a position to be indexed by the search engines;
- Check to make sure that your navigation and pages are properly built with text links and easy to understand text. This can really help improve your site’s accessibility to search engines.
Do you have other suggestions?
Let us remember that, as much has been given us, much will be expected from us, and that true homage comes from the heart as well as from the lips, and shows itself in deeds. (Theodore Rosevelt)
Happy Thanksgiving, everybody! I wish you a relaxing day, a wonderful gathering with family and friends – and a delicious culinary feast.
In honor of this day, many search engines and websites in the search industry got ‘dressed up’. Here is a little collection of Thanksgiving logos:
Search Engine Roundtable:
Plus: Check out Search Insider’s great post “10 Reasons Search Marketers Should Be Greatful”. It’s a must-read!
A new whitepaper by search marketing firm iProspect shows that 62% of search users click on links found on the first page of search results.
Overall, 90% of search users will click on links found in the first three pages of search results. The findings show the increased importance of first page placement, along with the value of being found in the Top 20 and Top 30.
- 41% of respondents would either alter or abandon the keywords used in their queries if they could not find results on the first page.
- 82% of the time, respondents would alter search queries by adding descriptive words, most often resulting in a successful search.
Pretty impressive results. This definitely show how important it is to rank in the first 20 SERPs of the major search engines.
Find out what I am doing right now by following me on Twitter! If you like this post then please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.