“There’s no two ways about it – SEO is hot again”, writes Rand Fishkin, CEO of the Seattle-based SEO company SEOmoz, in his latest blog post. He observes that not only his firm has received a higher than normal volume of requests for consulting, but also various job sections for SEO professionals are thriving. The employment trend …
Search Engine Optimization
I think most people in the industry agree that search engine optimization is both art and science. Although the SEO professionals have to adapt their techniques constantly due to the algorithm updates and changes of the big search engines, the many of the ‘core wisdoms’ in SEO remained the same over the last couple of …
Duane Forrester, who runs the in-house SEO program for the MSN properties in Canada, the US and The Americas gave some great SEO advice in a post on Search Engine Land: Rankings are NOT metrics SEO should be baked in, not spread on top SEO is a game of inches, not miles—there’s no ONE thing …
Google Analytics is currently my favorite web analysis tool. If you not familiar with it yet, I recommend to check it out. In order to learn more about it, you can go to YouTube and watch a couple of the video tutorials. To start, Google has a great introduction for getting familiar with the interface …
A new whitepaper by search marketing firm iProspect shows that 62% of search users click on links found on the first page of search results. Overall, 90% of search users will click on links found in the first three pages of search results. The findings show the increased importance of first page placement, along with the …