Professional Experience
Amazon, since 2011
SEO Strategist
- Spearhead and manage SEO initiatives worldwide at both the category level as well as the platform level, impacting Amazon’s multi-billion dollar free search channel
- Provide consultation/SEO audits to Amazon’s retail categories and subsidiaries to increase traffic and conversions via organic search
- Work with the Free Search Traffic Management to develop and present bi-annual business plans
MarcBaumann.com, Seattle, 2010
SEO Consultant & Social Media Strategist
Helped businesses to create an effective web strategy with a holistic approach and optimize traffic and sales in Organic Search.
Services included:
- Search Engine Optimization
- Social Media Marketing
- Content Strategy Development
- Digital Asset Management & Optimization
WebMetro, Los Angeles, 2009-2010
A leading internet marketing company
SEO Strategist & Social Media Marketing Analyst
- Provided analysis of clients’ websites from a SEO best practices perspective which includes copy, site architecture, and keyword selection/utilization
- Assisted account executives with recommendations on keyword development and link strategies
- Conducted web analysis using proprietary in-house technology on results of the SEO work
MaxTheWeb.com, Los Angeles, 2007-2009
SEO CONSULTANT
- Conducted website analysis and competitor research for clients
- Developed and implement keyword and linking strategies
- Wrote and optimize content and meta tags
- Clients included: Babystyle.com, AOspine.org, MarsParrots.org
- Gained Top 20 rankings for numerous keywords, 20% increase in online sales
Shopzilla/Bizrate, Los Angeles, 2006-2007
A leading comparison shopping search engine
SEO OPERATIONS SPECIALIST
- Performed website & competitive analysis for properties in the United States and Europe
- Edited and wrote meta tags, keyword-rich copy and page introductions
- Developed keyword and link building strategies, compiled weekly reports
- Wrote blog content and engaged in social media marketing practices
- Achieved Top 10 rankings for 100+ keywords, contributed to 42% revenue increase in 1 year
Neopets, Los Angeles, 2005-2006
One of the world’s largest youth entertainment websites
WEB EDITOR
- Responsible for editing and quality control of online entertainment content
- Wrote, edited and proofread content
- Identified technical problems, suggested and implemented improvements
- Assisted in marketing campaigns and launch of web products
- Contributed to 35% traffic increase & 18% revenue growth in 1 year
Financial Times, Los Angeles, 1999-2004
The daily for business, finance, economic and political news
FOREIGN CORRESPONDENT
- Contributed news stories, features, interviews, portraits and columns
- Specialized in news, trends and innovations at the intersection of entertainment (Hollywood) and internet/IT (Silicon Valley)
- Conducted interviews with Roy Disney, Jeff Bezos and Francis Ford Coppola
- Contributed to 53% circulation increase in 4 years
Bilanz, Zurich (Switzerland), 1997-1998
Switzerland’s leading business magazine
WEBSITE COORDINATOR
- Responsible for day-to-day content update & functionality and maintenance of the news site
- Researched, wrote and edited business articles and columns
- Developed and implemented new web content strategy, added revenue-generating features such as premium content,
job listings and affiliate partnerships
- Improvements resulted in 35% traffic increase and 20% revenue growth in 1 year
Facts, Zurich (Switzerland), 1992-1994
The no.1 news weekly in Switzerland
JOURNALIST / EDITOR
- Assisted in the launch of the news magazine
- Contributed news stories, investigative reports, features & columns
- Coordinated, edited and proofread articles about trends and innovations in media, internet, arts & leisure
- Contributed to a readership increase of 120% in 2 years
Word & Vision, Zurich (Switzerland), 1990-1992
A leading boutique PR & Communications firm
COPYWRITER
- Wrote articles and copy for websites, customer magazines, press kits, brochures and flyers of clients
- Assisted in development of Public Relations & media relations campaigns
- Clients included: Credit Suisse, Diners Club, Zurich Financial Services
- Contributed to 27% circulation increase of corporate publications
Education
- Search Engine Academy, Certificate of Advanced Search Marketing
- UC Santa Barbara, Communications and Journalism Studies
- University of Cambridge (England), First Certificate in English
- University of Zurich (Switzerland), Bachelor of Arts in Economics
Technical Skills
- Software: Microsoft Office, Photoshop, QuarkXpress,
- Up to date with current web trends and technologies (Web 2.0)
- Extended experience with creation/design of websites & various blog
software (WordPress, Typepad, B2evolution)
- Familiar with various scripting languages (HTML, XHTML, CSS, PHP)
- Working knowledge of various SEO tools, such as Wordtracker, Keyword
Discovery, Google Analytics, WebPosition & iBusiness Promoter
Other Skills
- Project and team management experience
- Advanced writing, editing and proofreading skills
- Excel in online research, data collection and analysis
- Accustomed to multi-tasking and deadline-driven environment
- Multi-lingual (German, French)
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