SEO Services
Can your website not be found?
Do you need a kickstart or a makeover for/of your personal branding strategy on the internet?
Do you sell a great product or an outstanding service online, but can't connect with the people you would like to reach?
And do you want to get into the top rankings of the major search engines in order to improve your online visibility and increase traffic and sales?
The majority of web traffic is driven by the major search engines Google, Yahoo and MSN Live. If they can't find your website, you miss out on the incredible opportunities available to your web presence provided via search - people who want what you have visiting your site.
Consider this: 50 percent of Americans have high-speed internet access today - which allows them to conveniently browse for news and information, shop online, entertain themselves and interact with friends and family. Last year alone online retail sales grew to $ 242 billion. Needless to say that the business of web-based companies and service providers will continue to benefit from the high gasoline prices and the increasing traffic in urban America.
Every day more and more corporations and small business owners realize that search engines deliver valuable traffic to them and shift their marketing budgets towards the world wide web. That's why Search Marketing has been rapidly growing in the last couple of years. Today it composes over 40 percent of online advertising spending and is become an ever-more-important driver of traffic accross the web.
Check out this statistics:
- Online ad spending in the U.S. will increase 23 percent to $26.17 billion this year.
- Search Engine Marketing spending ( pay-per-click advertising and Search Engine Optimization) increased 30 percent to $12.2 billion in 2007. It is projected to grow another 107 percent to $25.2 billion in 2011.
In sports, nobody cares who finishes the race 72nd or 112th. Same with the performance of your website. If it doesn't show up in the top search engine positions for the topic/keyword(s) relevant to your web presence or online business, the targeted audience/clientele won't find you.
Numerous studies have shown that internet users have limited patience and don't expand their online search beyond the third search results page (which includes 30 search result positions on Google).
These are the conclusions of these studies in a nutshell:
- 68% of search engine users click results on the first page of search results.
- 90% of search engine users click on a result within the first three pages of search results.
- Only 8% of search engine users review more than the first three pages prior to clicking on a result.
In order to get into these top search engine rankings, increase your website traffic and maximize you online visibility, you need Marc Baumann's expertise as your personal Search Engine Optimization Consultant.
His range of SEO Services include the following:
Website Analysis
Analysis of your internet portal in the following areas: i.e. site architecture, usability, findability, meta tags, linking strategy, anchor text, keyword-density, content optimization and identification of underperforming areas.
Competitor Research
Analysis of the websites of your (already identified and new) main competitors, including keyword and linking strategy as well as on-site / off-site Search Engine Optimization practices.
Keyword Research and Keyword Strategy Development
i.e. Identification/analysis of high performing keywords relevant to website content, development and improvement of (high conversion) keyword strategy.
Content Analysis and Content Development
Analysis and development of content relevant to website, including keyword density optimization, content quality monitoring and optimization.
Linking Strategy Development and Optimization
Research for valuable, industry-related linking partners, creation and development of high-value inbound links, evaluation of alternative linking strategies such as blogging and social media marketing practices.
Progress Reports
Monthly reporting on website performance, i.e. Search Engine Optimization and traffic progress.Contact Marc for questions, further inquiries - or a quote!
Besides advising you how to optimize your website for an increase in traffic and improved search engine performance, there is more Marc can be of use for you:
Do you not have a website or a blog, but would like to create your own web presence today? Or does your existing lag traffic - and is in need for a makeover? Marc's Blog Consulting services can help you.
- Do you have a website, a manuscript or any text or web content which need to be translated into German by a native German speaker? Have a look at Marc's excellent German translation services.
- Do you plan a trip or relocation to Europe and need a crash course in German? Check out Marc's effective private German tutoring lessons.