A quick follow-up to to my note about the increasing demand for search engine optimization specialists:
Tim Dineen, Online Marketing Manager at job search engine Indeed, found out that California is the no. 1 state for SEO jobs. Meaning: On the US west coast, you’ll find the highest density of job offers for Search Marketing professionals. His findings are based on an analysis of the @SEOjobs Twitter account (great idea, by the way!), which is populated via a feed from Indeed.
Here is his map:
Onward Search did a similar analysis, which was based on the SEMPO member roster – and came to the same conclusion.
I was curious to find out about the “demand” for SEO and did a quick (non scientific) research with Google’s great tool “Insights for Search”. As the chart shows, the search volume for the query “SEO” in California has been far above the national average in the last 90 days.
Conclusions: 1. There a lots of choices for California based businesses that are interested in hiring an SEO Consultant or SEO agency. 2. The competition among SEO professionals in this state will continue to increase. Hopefully, this will also lead to a more mature industry with higher education and ethics standards.
P.S. If you’re interested in becoming an SEO professional or are just curious to learn more about this industry, check out the following links:
- SEOmoz: How To Get An SEO Job?
- SEO Journal: 10 Tips To Making It In The SEO Community
- Onward Search: Where In The World Is SEO Talent?
- Reality SEO: SEO Salaries, Jobs And In-House Surve
- SEMPO: In-House Search Marketing Pays Well, But Not Dot Com Hype Levels
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