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Transforming businesses with High-Impact Organic Growth Strategies

Marc Baumann, Organic Growth Consultant and Strategist

Digital Marketing Leader & Growth Advisor for Fintech, SaaS and E-Comm Sectors

I'm on a mission to help businesses thrive in the digital world through authentic storytelling and impactful growth strategies. I am excited to leverage my extensive experience driving Organic Growth operations for startups and Fortune 500 companies.

Proven Track Record

I bring 18 years of digital marketing success across consultancies, agencies, and in-house roles to any new opportunity.

Data-Driven Results

I maximize ROI with strategies backed by my history of measurable improvements in traffic, leads, and sales.

Scalable Solutions

I implement processes that grow with your business, drawing from my experience with startups to Fortune 500 companies.

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My services

My consulting services span from detailed audits and SEO optimization to engaging content plans, AI solutions, email campaigns, and integrated marketing strategies.

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Website Audits and Research

I provide comprehensive site audits, including technical reviews and content evaluations, along with competitive analyses and industry research.

SEO Strategy

I deliver expert end-to-end SEO services from analysis to strategy development to implementation, designed to drive meaningful traffic and nurture growth.

SEO for Santa Barbara businesses

I offer tailored SEO services for local businesses, including technical SEO, on-page optimization, & content strategies, leveraging my expertise in local SEO.

Content Strategy

I develop custom content marketing strategies for creating, publishing, and distributing quality content that inspires audiences to turn into customers.

AI for Marketing

I guide and train businesses on using generative AI for content and SEO, enhancing workflow efficiency and the effectiveness of marketing campaigns.

Email Marketing

I help create effective email marketing campaigns that successfully nurture leads and engage target audiences at every stage of their journey.

Integrated Marketing

I help craft holistic marketing strategies that align all channels, ensuring a consistent brand experience and maximizing the impact of all initiatives.

Advisory Roles

With 18 years of digital marketing experience across startups and global enterprises, I’m keen to leverage my expertise in advisory positions.

My Industries of Expertise

My experience spans across various industries, showcasing my skills and accomplishments in these specialized fields.

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Fintech

I have extensive experience in scaling digital marketing operations in fast-paced, innovative financial technology environments, aligning SEO and content marketing strategies with complex fintech products and services.

SaaS

With a 9-year track record in SaaS marketing, I know how to develop and implement revenue-driving growth strategies while adeptly navigating the rapidly evolving landscape of software-as-a-service products and markets.

E-Commerce

My experience as a strategist at Amazon.com honed my skills in driving scalable organic marketing programs for large e-commerce sites, supporting local and global market expansion with data-driven, high-impact strategies.

Featured Projects

A selection of all the web projects and initiatives in Organic Marketing, SEO & Content strategy that I have been driving in recent years. They include case studies that reflect my strategic approach and impactful results.

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Plaid Thought Leadership Content Hub

Amazon Holiday & Event Pages

Square Strategic Landing Pages

Opendoor Website Redesign

Nexsan Content Strategy

Driving Results - Companies I've served

What Business Leaders say about me

Marc is one of the most exceptional Organic Marketing leaders I've had the chance to work with. He's both a technical SEO genius and a creative content strategist. Marc understands all the components that go into building a strong Organic program and how to truly make a brand standout and shine among all others.

Kiki Burton

Head of Marketing, Plaid

Marc has the academic and technical knowledge that have fueled Square's strong Organic Growth. He has been a strong advocate for building new technology partnerships to expand the impact of SEO on our brand and business. He has achieved tremendous accomplishments for our organization.

Kevin Burke

Chief Marketing Officer, Plaid

Marc developed a SEO content strategy that scaled to Amazon's needs. He worked across many different departments to align their priorities with his plan. Additionally, he championed the strategy to get it adopted company-wide - and delivered impressive results that significantly grew Amazon's performance in Organic channels.

Dean Gannon

Marketing Director, Amazon.com

Marc provided strategic guidance that transformed our organic growth initiatives by developing an effective and scalable content strategy. He insights were extremely valuable and helped to accelerate our growth. I highly recommend him for his strong Organic Marketing and content evangelism expertise.

Nic Bachuber

Head of Consumer Growth, IMDb

Marc impressed me as one of the smartest Organic Growth Marketers I’ve ever met. He is always on top of his situation and has a clear understanding of how to deliver ROI for the businesses he advises. Any brand that brings Marc on board should expect a significant increase in their marketing effectiveness.

Mark Traphagen

Vice President Product Marketing, SEOclarity

Insights & Perspectives

Thoughts and observations about digital marketing, search, artificial intelligence, media and life in beautiful Santa Barbara

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December 12th, 2024

SEO Success: Why Continuous Improvement is Key

SEO is not a one-time. Continuous optimization, data-driven strategies, and alignment with user intent are needed to achieve sustainable success.

July 29th, 2024

SearchGPT Launches – Will It Rival Google’s Dominance?

OpenAI has launched SearchGPT, an AI-powered search engine. The launch signals an intensifying AI arms race in the search market. Is it a threat to Google?

July 15th, 2024

Study: 60% of Google searches end without a click in 2024

A new study reveals that in 2024, 60% of Google searches don’t lead to clicks, altering SEO strategies and traffic flow.

Ready to grow?
Reach out today.

2235 Chapala St, Santa Barbara, CA 93105
hello@marcbaumann.com

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Marc Baumann Digital Growth Marketing Leader