• hello@marcbaumann.com
  • (805) 335 1552

About Marc Baumann

Insights about my professional history and areas of expertise

From Journalism to the Forefront of Digital marketing

I'm on a mission to help businesses thrive in the digital world through authentic storytelling and impactful content.

As a seasoned Digital Marketing leader, I've seen firsthand how crafting genuine brand narratives and delivering valuable, memorable digital experiences can skyrocket online success. My journey has taken me from investigative journalism to the cutting edge of digital marketing. This unique path has equipped me with a blend of storytelling prowess and technical expertise.

Throughout my career, I've had the privilege of working with a diverse array of companies, from scrappy startups to Fortune 500 giants. I've built Organic Marketing operations for mission-driven hyper-growth startups like Plaid, Square, and Opendoor from zero to scale. Additionally, I've expanded international marketing programs for household names like Amazon, Viacom, and Scripps, helping them to grow their global footprint.

My secret sauce? A knack for translating complex ideas into compelling content, coupled with a deep understanding of the digital ecosystem. Whether it's web, social, or mobile, I know how to make a brand shine across all platforms.

My passion for crafting brand narratives and storytelling has its roots in my professional background in journalism. As a U.S. West Coast correspondent for Financial Times, I contributed numerous articles about news and trends in information technology, new media, and e-commerce, including interviews with Jeff Bezos, Roy Disney, and Francis Ford Coppola.

After having lived in Los Angeles, Zurich (Switzerland), Seattle, and San Francisco, my wife and I found our forever home in beautiful Santa Barbara, California. When I'm not helping businesses navigate the digital landscape, you can find me exploring the city, strolling on the beach, or adventuring in Santa Barbara wine country. We also enjoy cooking, discovering new wines and books, watching indie movies, traveling, and photography.

I live by the words of American poet and novelist Jack Kerouac: "Live, travel, adventure, bless, and don't be sorry."
Marc Baumann, Santa BBarbara based Organic Growth Strategist

why work with me

Leveraging Organic Growth, SEO Mastery, and Content Strategies to Elevate Your Brand's Presence in the Digital Realm.

Organic Marketing Evangelist

I transform your approach to marketing with my passionate advocacy for the value of organic growth strategies.

Proven Track Record

I bring 18 years of digital marketing success across consultancies, agencies, and in-house roles to your project.

Strategic Vision

I offer forward-thinking strategies that have consistently delivered impressive results in the digital marketing landscape.

Industry Versatility

While experienced in the SaaS and Fintech sectors, my expertise spans businesses of all sizes and industries.

Data-Driven Results

I maximize ROI with strategies backed by my history of measurable improvements in traffic, leads, and revenue.

Scalable Solutions

I develop strategies that grow with your business, drawing from my experience with startups to Fortune 500 companies.

Team Building Expert

Whether in-house, contractors, or agencies, I specialize in building and growing high-performance teams.

Global Marketing Mastery

I excel at expanding businesses' global footprint by crafting international strategies that drive success.

Multilingual Advantage

I help reach and engage international audiences through my multilingual skills, including German, French, and Italian.

Driving Results - Companies I've served

My Career by the numbers

500+

Initiatives Managed

50+

People Hired

85+

Product Launches

34

Global Site Launches

600+

Pieces of Content Created

90

Landing Pages Deployed

18

Observed Holidays Missed

38

Conferences Attended

What Business Leaders say about me

Marc is one of the most exceptional Organic Marketing leaders I've had the chance to work with. He's both a technical SEO genius and a creative content strategist. Marc understands all the components that go into building a strong Organic program and how to truly make a brand standout and shine among all others.
Kiki Burton
Head of Marketing, Plaid
Marc has the academic and technical knowledge that have fueled Square's strong Organic Growth. He has been a strong advocate for building new technology partnerships to expand the impact of SEO on our brand and business. He has achieved tremendous accomplishments for our organization.
Kevin Burke
Chief Marketing Officer, Plaid
Marc developed a SEO content strategy that scaled to Amazon's needs. He worked across many different departments to align their priorities with his plan. Additionally, he championed the strategy to get it adopted company-wide - and delivered impressive results that significantly grew Amazon's performance in Organic channels.
Dean Gannon
Marketing Director, Amazon.com
Marc provided strategic guidance that transformed our organic growth initiatives by developing an effective and scalable content strategy. He insights were extremely valuable and helped to accelerate our growth. I highly recommend him for his strong Organic Marketing and content evangelism expertise.
Nic Bachuber
Head of Consumer Growth, IMDb
Marc impressed me as one of the smartest Organic Growth Marketers I’ve ever met. He is always on top of his situation and has a clear understanding of how to deliver ROI for the businesses he advises. Any brand that brings Marc on board should expect a significant increase in their marketing effectiveness.
Mark Traphagen
Vice President Product Marketing, SEOclarity

Santa Barbara Through My Lens

Ready to grow?
Reach out today.

  • 2235 Chapala St, Santa Barbara, CA 93105
  • hello@marcbaumann.com
Marc Baumann Digital Growth Marketing Leader
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