Google has announced its March 2024 Core Update, a significant update to its search algorithms aimed at tackling spammy and low-quality content. This extensive update is designed to improve the overall quality of search results. Google expects that, combined with its previous efforts, this update will reduce low-quality, unoriginal content in search results by 40%.
Are you not sure what to make of it and how you can protect your web presence from being negatively impacted? Here are 6 SEO best practices that will help to future proof your website:
With Google’s increased emphasis on reducing unoriginal and low-quality content, it’s crucial to prioritize creating high-quality, original, and helpful content for your website. Avoid practices like automation to generate content at scale or repurposing existing content without adding significant value.
The update mentions that Google’s algorithms will better understand if a webpage could provide a better user experience. Ensure your website is user-friendly, with a clean design, fast loading times, and easy navigation. Provide a positive experience for your visitors.
Conduct a thorough audit of your website and remove any content that could be considered low-quality, thin, or unoriginal. This includes pages with little value, duplicated content, third-party content hosted on your website, or content created solely for search engines rather than users.
With the new policy against site reputation abuse, it’s essential to maintain a reputable website. Avoid hosting low-quality, third-party content solely for ranking purposes. Focus on building your site’s authority and expertise in your niche (also see # 6).
If you’re are planning to use an expired domain, ensure that the new content is high-quality and aligns with the domain’s previous content and reputation. Google considers repurposing expired domains with low-quality content solely for ranking purposes as expired domain abuse.
The March 2024 Core Update confirmed (again) Google’s increased focus on evaluating the E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) of websites and content. That’s why I can’t stress enough: Build your website’s authority and credibility in your niche by showcasing your expertise, providing accurate and trustworthy information, and establishing a positive online reputation.
Does this resonate with you? Has your website been impacted by Google’s most recent search algorithm update?
Don’t navigate these changes alone! Contact me today for a free consulting sessions so we can further discuss how I can help you!
