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Insights & Perspectives

Random thoughts and observations about digital marketing, search, artificial intelligence, media and life in beautiful Santa Barbara

Happy Thanksgiving!

Let us remember that, as much has been given us, much will be expected from us, and that true homage comes from the heart as well as from the lips,…
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Good SEO advice

Duane Forrester, who runs the in-house SEO program for the MSN properties in Canada, the US and The Americas gave some great SEO advice in a post on Search Engine…
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A primer for Google Analytics

Google Analytics is currently my favorite web analysis tool. If you not familiar with it yet, I recommend to check it out. In order to learn more about it, you…
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Marc Baumann Digital Growth Marketing Leader
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