Amazon
I developed and implemented an enhanced SEO strategy for the world’s largest e-commerce company, with a focus on on-page SEO, site performance improvements, strategic landing page deployments, and content development. Achievements include:
- Developed and managed a programmatic landing pages initiative to maximize traffic and conversions for brand commerce stores
- Spearheaded the development and implementation of closed-loop SEO program, designed to scale SEO efforts from SEO opportunity analysis to impact analysis, leveraging NLP and machine learning.
- Established SEO guidelines for localization and global multilingual website expansion, overseeing implementations for over 15 international website launches.
- Provided strategic SEO guidance for new product launches (i.e. Kindle, AWS), retail store launches, and subsidiaries (i.e. Zappos).
Block (A.K.A. Square)
I crafted and executed the first SEO strategy for one of the leading Fintech companies, built teams and processes, and oversaw all technical SEO programs and requirements. Achievements include:
- Implemented a search-driven web strategy, including homepage redesign, expanded product pages, content and interactive tools
- Initiated and oversaw website experimentation & CRO testing program
- Planned and executed technical SEO roadmap, addressing search accessibility, on-page SEO, and site speed issues
- Created and evangelized SEO guidelines for international market expansion, oversaw development and curation of country-specific content for international web properties in Asia, Europe and Australia
- Co-managed the IPO marketing strategy including landing page and content development, closely collaborating with Comms & Engineering
Atomica
I provided comprehensive SEO consulting service for one of the most significant players in the semiconductor / MEMS industry. Deliverables included:
- Conducted a comprehensive site audit and competitive analysis, identifying key areas for improvement in site structure, content gaps, and technical SEO elements
- Developed a tailored SEO strategy focusing on the strategically relevant keyword cluster "MEMS" (Micro-Electro-Mechanical Systems), aligning with the client's product offerings and market positioning
- Conducted in-depth performance analysis for core product pages
- Provided actionable recommendations for on-page optimization, including content enhancements, meta tag improvements, and strategic internal linking to boost topical relevance and user engagement.
- Crafted a content strategy to address informational queries in the MEMS space, establishing the client as a thought leader through technical blog posts and whitepapers
International Movie Database (IMDb)
I provided comprehensive SEO & Content strategy consulting services to leading online platform for film and television content, providing users with comprehensive information about movies. Services included:
- Conducted an in-depth site audit, uncovering critical technical issues affecting search accessibility across the database of movie information
- Developed a bespoke SEO strategy for the large-scale site, focusing on improving visibility for high-value keywords related to movies & TV shows
- Proposed a mobile optimization plan to enhance the site's performance on smartphones and tablets
Nexsan
Provided comprehensive SEO consulting services for one of the leading developers of high density data storage solutions for large enterprises. Services included:
-Developed extensive SEO strategy, prioritizing web redesign and data-driven content approach
- Provided strategic guidance on the launch of the company blog, developing high-value content assets such as case studies, research papers, and data sheets
- Assisted in implementing technical SEO strategies to enhance site performance, including optimizing site architecture and internal linking
- Delivered best practices documentation and training for content promotion and engagement on popular social media platforms
Lexington Law
Provided comprehensive SEO & Content consulting services to a prominent player in the credit repair services industry, established to assist consumers in improving their credit scores. Services included:
- Conducted a thorough analysis of the client's website to identify technical issues, user experience improvements, and optimization opportunities that will enhance search engine visibility
- Created a tailored SEO strategy focused on boosting organic visibility specifically for credit repair services, aligning with industry trends and consumer behavior
- Crafted a strategic content development and optimization plan, including blog posts and resource pages, to establish Lexington Law as a thought leader in credit repair
- Provided actionable recommendations for on-page elements, including keyword-rich copy, strategic internal linking, and meta tag enhancements to improve search rankings
- Created tailored campaign dashboards for progress & impact tracking
Plaid
I built a comprehensive organic marketing strategy from zero to scale for one of the leading Fintech companies, including technical SEO, content creation, link building, and off-page initiatives. Achievements include:
- Initiated and managed a top-of-funnel content strategy, launching a thought leadership content hub and developing 150+ evergreen articles
- Established international SEO guidelines to support global market expansion.
- Drove brand and omnichannel campaigns through strategic landing pages, content development, and cross-functional collaboration.
- Planned and executed a technical SEO roadmap to enhance site accessibility, on-page optimization, and performance.
- Developed and oversaw an A/B testing program focused on CRO.
- Launched a content hub and authored 150+ thought leadership articles to significantly boost inbound lead generation.
Opendoor
I led company's first Organic Marketing program with a focus on web, SEO and content strategy, built roadmap, teams and processes from zero to scale. Achievements include:
- Implemented a a web strategy and scaled SEO & content programs
- Oversaw projects aimed at improving the website's organic visibility and engagement, including a web redesign, the addition of a blog, a thought leadership content hub, an FAQ section, and interactive tools
- Developed and spearheaded strategy for A/B & CR testing, technical site improvements, app & link optimization
- Crafted and drove the execution of a local SEO & content strategy, supporting the company's expansion to 4+ markets across the U.S.
- Created and implemented an SEO playbook for all go-to-market initiatives, product launches, and website updates
Braze
I delivered SEO services to a leading all-in-one customer engagement platform designed to help companies build stronger relationships with their customers. Services included:
- Performed a comprehensive SEO audit and competitive analysis, which included in-depth traffic analysis, evaluation of SEO visibility and keyword performance, and assessment of content optimization opportunities
- Developed a proposal for a website redesign that incorporated an SEO best practices guide for internal teams, along with a projected impact analysis for the proposed changes.
- Created a long-term SEO strategy that outlines a multi-phase roadmap aimed at enhancing brand awareness, improving rankings, increasing traffic, and driving business conversions through organic search.
- Conducted a thorough review of the client's MarTech stack, focusing on marketing technology solutions related to website performance and campaign progress tracking, and delivered a detailed report with the results of the status quo analysis and actionable recommendations
Shopzilla
I crafted and implemented SEO strategies for one of the leading comparison shopping websites to elevate the brand's visibility and drive customer acquisition across digital channels. Deliverables included:
- Built and expanded SEO programs spanning technical SEO, on-page optimization, content creation, and digital promotion
- Provided strategic guidance on the development of high-impact content assets including copy, blogs, shopping guides, and marketing materials
- Created and implemented a SEO playbook for international marketing expansion, supporting the launch of 10+ multilingual EU shopping sites
Trustmark Bank
Provided comprehensive SEO consulting services for a prominent regional player in the banking sector in the southeastern United States. Services included:
- Crafted a tailored SEO strategy to boost visibility in 100+ US cities across the southeastern region, focusing on optimizing Google Business Profiles, local citations, and location-specific landing pages
- Developed a content calendar focusing on region-specific financial topics, local economic trends, and community involvement to boost relevance and authority in target markets
- Established a robust online reputation monitoring system and provided strategies for encouraging and managing customer reviews across various platforms
Thailand Authority of Tourism
Delivered SEO, Content and Social Media consulting services to the Thailand government agency responsible for promoting tourism in the Kingdom of Thailand. Services included:
- Developed a tailored digital marketing strategy with a focus on website enhancements and social media outreach and engagement
- Developed a content calendar that includes blog posts, articles, and multimedia content aimed at promoting Thailand's tourism attractions, culture, and events
- Conducted training sessions for agency staff on SEO best practices and social media management, empowering them to maintain and enhance their online presence
- Assisted in establishing and optimizing engaging profiles on prominent social media platforms, ensuring consistent branding and messaging
- Created a robust social media strategy tailored for the agency, focusing on audience engagement and brand awareness across platforms like Facebook, Instagram, and Twitter
