My Areas Of Expertise
My passion is strategy and showing how digital can open new opportunities for brands. In my 10 years in the Internet industry, I have developed and lead strategies for companies from a wide range of industries (including publishing, retail, finance, healthcare and travel) across the entire digital ecosystem, from the web to social and mobile.
As a SEO expert who knows the industry from all perspectives (independent consultant, In-House & agency SEO), I’ve developed, implemented and managed Search Engine Optimization strategies for both small and large (B2B & B2C) companies, both nationally and internationally (e.g. Asia, Latin America & Europe), handling every aspect of SEO.
Connecting brands with audiences through content is my specialty. Utilizing both my web knowledge and the storytelling skills from my 10+ years in journalism, I have created & implemented content strategies and helped SMBs & big companies to improve brand awareness, build authority and engage consumers through useful quality content.
I have a proven record of driving brand awareness and consumer engagement through the intelligent use of Social Media. Throughout my career, I have developed and managed successful Social Media Marketing programs and achieved strong, visible social media presences for companies across all industries.
I am a strong advocate for a holistic marketing approach that weaves together all the various marketing disciplines. Having worked for various innovative brands, I am lucky to have helped to exceed business goals by initiating and co-managing cross-channel marketing projects, collaborating in multifunctional teams.
My excitement for all things content stems from my experience in journalism. I have a 10+ background as a (managing) editor and writer for print and interactive media in Europe and the U.S., and besides developing content strategies and managing content initiatives, I have amassed a diverse portfolio of digital content I’ve created.
Me In A Nutshell
I am a San Francisco based Internet Marketing professional and former Journalist who has worked in the Digital space for over 10 years and has a background in interactive and print media in Europe and the United States.
I live with my wife and two rescue cats in the beautiful city of Alameda – a short ferry ride away from the city. Unplugging for me means pursuing my passion for photography, film, poetry, biking and hiking. I am also working on my novel that is centered around my grandfather who emigrated to the United States in the 1920′s, chasing the American Dream as an inventor. As big Golden State aficionados, we love taking weekend trips and exploring its beauty, whether on coastal cruises on the highway 1, on hikes through the wilderness of national parks or to its beautiful wine countries, spending R&R time while enjoying delicious food and wines.
My life motto is based on a quote by one of my all-time favorite authors Jack Kerouac: “Live, travel, adventure, bless, and don’t be sorry.”
What Others Are Saying About Me
Marc has a passion for SEO like very few people I have every met in the industry. He understands that Search Engine Optimization is a long-term strategy, and has boundless creativity in achieving his goals. He is also has a great balance between hard-nosed analysis and relationship management skills, both needed for any role in Digital Marketing.
Marc worked on developing a content strategy that scaled to the needs of Amazon’s retail teams. He did a great job devising the strategy, testing the effectiveness and building a process to efficiently scale it. He worked across many different groups to coordinate their efforts to build technology enable this to scale. In addition, he championed the strategy to get it adopted company-wide and delivered results that significantly grew Amazon’s SEO performance.