Study: Corporate Websites Still No. 1 Digital Marketing Priority in the U.S., Outranking Social Media

March 22, 2013 By

Top Ditial Marketing ActivitiesIf you would have thought that digital strategies in the age of Social Media would have shifted to Facebook, Twitter & Co. – think again.

According to a new poll of U.S. marketers conducted by IT research company Gartner, corporate websites are ranked as the top digital activity for marketing “success” — beating marketing on social networks such as Facebook, Twitter and LinkedIn.

When asked to rank different marketing activities first, second and third, Social media marketing was cited by only 6 percent as the most important activity, outranked by corporate website development and maintenance, digital advertising, improving commerce experience, content creation and search marketing (SEO and Paid Search).

Interesting and shocking) is the fact that mobile marketing is still low down the priorities list.

Additional takeaways from the study: [Read more...]

Filed Under: Digital Strategy Tagged With: , , ,

With High Quality Content Comes SEO Success

March 20, 2013 By

content is key for seo successTime and time again, I hear search marketing managers of big brands say, “I need more SEO content.” Heck, maybe you’ve heard an SEO say it.

The truth: It’s not “SEO content” a brand or website needs.

So, what do we need?

Rich, informative, compelling high quality content brings users to a website and keeps users responding. It also provides the search engines with value when that content is SEO-friendly. Rather than needing SEO content, we really need quality content that engages users but we cannot forget about what the search engines want, how the engines view content, and the techniques plus finesse required to optimize content.

The Factors for SEO Success

How Quality Content Can Make an SEO Difference

Look at the New York Times. The publication, known as one of the best newspapers in the world, once turned down the opportunity to buy Google for $1 million because it didn’t consider the internet a part of its business. In 2005, the paper acknowledged the importance of the web, hired a team of SEO experts, trained editorial staff and marketing teams in SEO and started to optimize its entire website for better search engine performance.

Since the inception of the SEO program, the NYT’s referral traffic from the search engines has grown 300%. The site has experienced an average of 60% traffic growth per year and a significant increase in user engagement and time spent on the site.

Want some of that? Keep reading for some how-to tips. [Read more...]

Filed Under: Content Strategy, SEO Tips Tagged With: , , ,

Social Media 2010: The New Horizon

January 20, 2010 By

via slideshare.net

Wayne Sutton created a great presentation which lays out 18 social web and technology related trends in Social Media that will shape 2010.

They include real-time search, video, social media monitoring, location based applications, the mobile boom, Google wave (for internal communication), tablets & e-book readers and social CRM. Great insights!

Posted via web from Social Media Report

Find out what else is on my mind by following me on Twitter! If you like this post then please consider subscribing to my full feed RSS. You can also subscribe by email and have new posts sent directly to your inbox.

Filed Under: Blogging, Social Media

7 Takeaways from the Blog Word Expo 2009

October 23, 2009 By

Blog World 2009 - Marc Baumann

After attending the Blog World & New Media Expo for the second year in a row, I have to say that I feel enriched (again) in many ways: I made new connections with interesting blogging and social social media aficionados and experts of all sorts, got many new insights about internet marketing, content development, monetization tactics, social media engagement strategies, video blogging, podcasting, online journalism – and much more.

Here are the 7 takeaways I got from this year’s Blog World Expo:

1. It’s all about providing value.
Whether if you’re a blogger or an internet consultant -always think of your audience first. Make an effort and give them something unique and valuable. High-quality content. Unique information. Outstanding service. Fantastic & lasting products. [Read more...]

Filed Under: Blogging, Social Media Events Tagged With: , , ,

Attending the Blog World & New Media Expo

October 13, 2009 By

Like in the previous year, I will be attending the Blog World & New Media Expo 2009 in Las Vegas this year.

I’m very excited to come back to this conference which has given me the opportunity to meet with peers and thought leaders from the blogosphere and the social mediasphere – and learn more about advanced tactics and trends in blogging, microblogging, podcasting, journalism 2.0 and much much more.

In case you’ve never heard of it, here is a quick summary from the organizers: [Read more...]

Filed Under: Blogging, Social Media Events Tagged With: , , ,

Interview With Blogging Guru Darren Rowse

September 27, 2009 By

As I mentioned in my previous post, the thing which surprised me most about my experience at this year’s Blog World Expo in Las Vegas is the fact that all the attendees – including the famous and successful A-Bloggers – were super cool, friendly and willing share many blogging “secrets”.

As a long time fan and avid reader of the infamous blog Problogger, I am especially pleased that Darren was kind enough to give me a couple of minutes of his valuable time, accepted to be “dragged” to a quiet conference room and was willing share his wisdom about blogging in a one on one interview (ca. 5 minutes).

In this interview, I ask him… [Read more...]

Filed Under: Blogging, Featured Tagged With: , , ,

Case Study: Success With Pushed SEO Practices

April 14, 2009 By

I discovered a very interesting thread on Webmaster World from an experienced SEO Professional who decided who to pin two websites, competing in the same industry, with each other.

The first site was pushed using old school SEO practices, including paid and reciprocal links, content development, doorway pages, etc.

The second site was build in a more ‘organic way’ focussing on unique content, with no paid links or doorway pages, but with a blog, videos, blogs, RSS feeds and Twitter integration.

Guess which one is earning money and getting quality Google traffic? You got it, the “SEO’ed Site.”   [Read more...]

Filed Under: Blogging, SEO Tips Tagged With: ,

links for 2009-02-15

February 15, 2009 By
Filed Under: Blogging, SEO News

Geek Dinner Is A Must-Go

February 13, 2009 By

I just wanted to let everybody know who is working in the internet related field (or who is fascinated by the world wide web) that there is a great event to meet like-minded people and do some networking. It’s called Geek Dinner, an event which is happening every month in Los Angeles and many other cities throughout the United States. You don’t have to be a super nerd to attend, a little interest in all things digital is enough to mingle with this friendly and cool crowd.

I went to the 33rd Geek Dinner in L.A. which was held January 17th at the restaurant uWink located in the Hollywood & Highland Center. It’s a cool place (they call it an “interactive entertainment and dining experience”) where you can order through a touch-screen computer located on every table. The event had pretty good turn out. I chatted with many interesting people, and Heather Schlegel, the hostess-with-the-mostess, was working the room with her usual great enthusiasm.

For those who live in the Los Angeles area and are yet to join, you can check all the news on their website, the group page on Facebook – or get all the updates directly in your email inbox by signing up via  la-subscribe@geekdinner.org. And if you have a web service or your own event to promote, Geek Dinner allows you announce it to the crowd at the end of the event.

The next L.A. Geek Dinner will be this upcoming Tuesday, February 17, at the same location. You get get more info and RSVP on Upcoming.

Please spread it around and bring your geeky friends. As Anita wrote:

You know that the geek dinner is the gateway L.A. geek event. Once you start – you’ll just go hardcore on to Barcamp, Mixergy, Twiistup or one of Mahalo’s Movie Nights…

P.S. See more of my pictures I took at the Geek Dinner on Flickr.

Find out what I am doing right now by following me on Twitter! If you like this post then please consider subscribing to my full feed RSS. You can also subscribe by email and have new posts sent directly to your inbox.

Filed Under: Blogging, Social Media Events Tagged With: , ,

My 5 Favorite Resolutions For The New Year

January 8, 2009 By

Belated happy new year! I wish you all health, happiness, prosperity and humor for 2009!

Opposite to previous years, I started the new year by making three resolutions:

  • To be dedicated to help people to make most out of the internet and grow my business
  • To expand my professional network
  • To learn something new every day.

Since I was curious what kind of resolutions other internet professionals made, I browsed through the web for some great thoughts. Here are my favorite resolutions for 2009:

1. Canadian Marketing Blog:

I resolve to be optimistic that businesses will remember the golden rule: You have to spend money to make money – especially in tough times. Stay top of mind with your best customers and they’ll remain loyal.

 2. Copywriters Roundtable:

- Around the clock, make curiosity a habit.  Ask questions.
- Every morning, read one piece of direct mail.
- Every day, have a set time for writing.  Never deviate from it.
- Always seek out your critics.  They’ll teach you much more than your fans ever could.

3. Growthink: Top 10 new year’s resolutions for entrepreneurs. Number 5:

Keep Launching, Innovating and Growing! While the economy may be in for a bumpy ride, make sure you keep it in perspective.  Don’t let all the negative news stop you from moving forward with your entrepreneurial initiatives.

4. Wired: 10 new year’s resolutions for geeks. Number six:

I will follow @stephenfry, @JohnCleese, @wilw, @hodgman, @greggrunberg, @donttrythis (Adam Savage), @levarburton, @nasa, and @thinkgeek on Twitter. If I am not using Twitter I will finally realize what I’ve been missing and sign up right away.

5. @drhilarius:

Stay away from the internet 20% a day, increase productivity by 400%.

What are you new year’s resolutions?

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Filed Under: Blogging, Internet Trends Tagged With: , ,
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