Plaid Resources

Plaid Resources is a section launched in autumn 2021 on Plaid.com, aimed at increasing brand awareness in Organic channels, generating high-intent traffic, driving quality leads and increasing revenue.

The content – framed as evergreen and long-form articles- is designed to answer questions that our target audience is asking, and is structured via a variety of topic hubs that are related the company’s strategically relevant messaging themes such as fintech, payments, Banking / Open Finance, consumer safety & privacy etc.

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Company
Plaid
Project Date
Sept 2021
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Plaid Resources Main Hero
Business Resources Topic hubs
Plaid Resources Article sample
Plaid Resources data visualization
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