Plaid Resources
Plaid Resources is a section launched in autumn 2021 on Plaid.com, aimed at increasing brand awareness in Organic channels, generating high-intent traffic, driving quality leads and increasing revenue.
The content – framed as evergreen and long-form articles- is designed to answer questions that our target audience is asking, and is structured via a variety of topic hubs that are related the company’s strategically relevant messaging themes such as fintech, payments, Banking / Open Finance, consumer safety & privacy etc.
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![Plaid Resources Main Hero](https://marcbaumann.com/wp-content/uploads/2022/12/Plaid_Resources-Main-Hero-1030x625.png)
![Business Resources Topic hubs](https://marcbaumann.com/wp-content/uploads/2022/12/Business_Resources_-Topic_hubs-1030x662.png)
![Plaid Resources Article sample](https://marcbaumann.com/wp-content/uploads/2022/12/Plaid_Resources_-_Article_sample-1030x792.png)
![Plaid Resources data visualization](https://marcbaumann.com/wp-content/uploads/2022/12/Plaid_Resources_-_data_visualization-1030x718.png)