About

Marc Baumann is the SEO Strategist at Amazon.com. He spearheads and manages Search Engine Optimization initiatives worldwide at both the category level as well as the platform level, impacting the company’s multi-billion dollar organic search channel.

He is an accomplished SEO Strategist, Social Media Analyst, Web Content Specialist, Writer and Instructor with extensive project and team management experience who knows the industry from all perspectives: as owner of a Internet consultancy firm, on the client and agency side. He has managed online marketing campaigns and developed web content strategies to increase search rankings, web traffic and sales for clients from Fortune 500 to small businesses, and knows how to get the results and exceed online goals for information / news portals as well as lead generation sites and large, dynamic e-commerce web presences.

Thanks to his extensive experience in journalism in the U.S. and Europe, he has a great understanding and in-depth knowledge how to create, improve, publicize and promote web content which is compelling to both human readers and search engines.

Prior to his position as SEO Strategist at Amazon, he worked at Los Angeles based internet marketing agency WebMetro as SEO Analyst and Social Media Specialist. He managed multiple client accounts, with industries ranging from travel, education and legal to health care and manufacturing. In addition, Marc was in charge of the day-to-day management of social media marketing strategies at Webmetro. His responsibilities included the development of creative, strategic and tactical social media marketing plans and reputation management initiatives, monitored brand related online conversations and assisted clients to establish and maintain their presence on social media platforms such as Facebook, Twitter, YouTube, Flickr etc. Marc helped his clients not only to substantially increase website traffic, conversion rates and online sales, but also to discover and connect with targeted consumers and convert prospects into customers.

Before joining WebMetro, he was the operator and founder of MaxTheWeb.com, a Los Angeles based SEO consulting and blog consulting firm, providing search engine optimization, content writing/optimization, blog consulting and translation services to businesses for over two years.

Prior to his position as Internet Consultant, Marc Baumann worked as a SEO Operations Specialist at Shopzilla/Bizrate, one of the world’s largest shopping search engines. In this position, he analyzed and optimized the company’s web properties in the U.S. and Europe to achieve more organic search engine traffic. He wrote and edited keyword-rich content and meta information, developed link building and keyword strategies and compiled weekly progress reports. Additionally, he wrote and managed daily blog posts and engaged in various social media optimization practices.

While Marc Baumann’s position at Shopzilla helped him to expand his knowledge in Search engine optimization, it was his employment at Viacom owned website Neopets which sparked his enthusiasm for online marketing. In his position as Web Editor, Marc Baumann was not only responsible for editing and quality control of content, but also helped to develop and implement the company’s branding keyword strategy for the European market.

Marc’s passion for the web has its roots in his professional background in journalism. As a U.S. West coast correspondent for various European newspapers (i.e. Financial Times), he contributed numerous articles about news and trends in information technology, new media and e-commerce (including the burst of the internet bubble in 2001). Before that, he managed the website of Switzerland’s largest business magazine, Bilanz.ch, and worked as investigative journalist, news coordinator and editor for numerous dailies and weeklies.

Baumann graduated in Business Economics at the University of Zurich (Switzerland), studied at the University of Cambridge (English) and UC Santa Barbara (communications & journalism) and holds a certificate for Advanced Search Marketing from the Search Engine Academy in Los Angeles.