Julia Angwin wrote a great article in today’s edition of the Wall Street Journal, about SERPs (search engine position ranking) and controlling your reputation online. She writes that among the top spots result in the search results for her name has been an (in her opinion dissatisfying) article she wrote four years ago. Since he …
As I mentioned in my previous post, the thing which surprised me most about my experience at this year’s Blog World Expo in Las Vegas is the fact that all the attendees – including the famous and successful A-Bloggers – were super cool, friendly and willing share many blogging “secrets”. As a long time fan …
If you would have thought that digital strategies in the age of Social Media would have shifted to Facebook, Twitter & Co. – think again. According to a new poll of U.S. marketers conducted by IT research company Gartner, corporate websites are ranked as the top digital activity for marketing “success” — beating marketing on …
Analyst Brian Solis once described Social Media as “the new era of marketing and service in which your brand is defined by those who experience it.” Indeed – Social Media has become has an essential part of the marketing mix for companies worldwide. Whether for lead or website traffic generation, building brand visibility, offering customer …
In the 15+ years I’ve been working as a SEO practitioner, I’ve developed and implemented SEO strategies for companies of all sizes, across a wide range of industries, nationally and globally (e.g. Asia, Latin America and Europe), handling every aspect of SEO. I’ve experienced the changes of this fast-paced industry from all perspectives: as an …